Engagement Range
The term "Engagement Range" refers to the spectrum of interactions and connections that individuals or groups have with a particular subject, platform, or community. It can encompass various forms of engagement, such as likes, comments, shares, and overall participation. Understanding this range helps organizations assess how effectively they are reaching and resonating with their audience.
In the context of social media, for example, Engagement Range can indicate how well content is performing and how engaged followers are with a brand. A wider engagement range typically suggests a more active and interested audience, while a narrower range may indicate a need for improved content strategies or outreach efforts.