"Enduring Value" refers to the lasting significance or worth of something over time. It often applies to concepts, ideas, or products that maintain their relevance and importance despite changing circumstances. For example, classic literature, such as the works of William Shakespeare, continues to be studied and appreciated for its insights into human nature. In business, "Enduring Value" can describe a company's ability to sustain profitability and relevance in the market. Companies like Apple and Coca-Cola exemplify this by consistently innovating while maintaining their core values, ensuring they remain significant to consumers across generations.