End users are the individuals or groups who ultimately use a product or service. They are the final consumers in the product lifecycle, interacting directly with the item, whether it’s software, hardware, or a physical good. Understanding the needs and preferences of end users is crucial for businesses to create effective solutions that enhance user experience. In the context of technology, end users often refer to those who operate software applications or devices, such as smartphones or computers. Their feedback can guide developers in making improvements and updates, ensuring that the product meets real-world demands and remains user-friendly.