Employee advocacy refers to the promotion of a company or brand by its employees. This can involve sharing positive experiences, company news, or job openings on social media and other platforms. When employees actively support their organization, it can enhance the company's reputation and attract potential talent. By encouraging employee advocacy, companies can leverage their workforce's networks to reach a wider audience. This approach not only boosts employee morale but also fosters a sense of belonging and loyalty. Ultimately, effective employee advocacy can lead to increased brand awareness and improved customer trust in the organization.