Email design refers to the process of creating visually appealing and effective email layouts that enhance user experience. It involves choosing the right colors, fonts, and images to convey a message clearly while ensuring that the email is easy to read on various devices, such as smartphones and computers. Good email design also considers the structure of the content, including headings, paragraphs, and calls to action. By organizing information logically and using whitespace effectively, designers can guide readers' attention and encourage engagement, ultimately improving the effectiveness of email marketing campaigns.