Ed "Big Daddy" Roth was an American artist and custom car designer, best known for his unique and imaginative creations in the 1960s. He gained fame for his wild, cartoonish designs and for popularizing the kustom kulture movement, which celebrated custom cars and hot rods. Roth's work often featured exaggerated characters and vibrant colors, making his designs stand out in the automotive world. In addition to his car designs, Roth was also a pioneer in the world of merchandising, creating a line of popular products, including t-shirts and model kits. His iconic character, Rat Fink, became a symbol of the counterculture movement and remains influential in art and design today. Roth's legacy continues to inspire artists and car enthusiasts alike.