Kustom Kulture is a subculture that emerged in the 1950s and 1960s, primarily in the United States. It encompasses a blend of custom car culture, hot rod building, and unique artistic expressions, including lowbrow art, pinstriping, and tattoo art. This movement celebrates individuality and creativity, often featuring vibrant designs and modifications that reflect personal style. The Kustom Kulture scene is closely associated with iconic figures like Ed "Big Daddy" Roth, who popularized custom car designs and created memorable characters such as Rat Fink. Events like car shows and art exhibitions showcase the work of artists and builders, fostering a community that values craftsmanship and self-expression.