Eco-friendly brands are companies that prioritize sustainability and environmental responsibility in their products and practices. They often use natural, recycled, or biodegradable materials, aiming to reduce waste and pollution. These brands may also focus on ethical sourcing and fair labor practices, ensuring that their production processes are not harmful to the planet or its people. Many eco-friendly brands offer a wide range of products, including clothing, personal care items, and household goods. By choosing to support these brands, consumers can contribute to a healthier environment and promote a more sustainable economy. Popular examples include Patagonia, Seventh Generation, and Ecover.