Seventh Generation is a company that specializes in producing eco-friendly household and personal care products. Founded in 1988, it focuses on sustainability and uses plant-based ingredients in its formulations. The brand is known for its commitment to environmental responsibility, offering items like laundry detergents, paper products, and cleaning supplies. The name "Seventh Generation" is inspired by the Iroquois philosophy, which emphasizes considering the impact of actions on the next seven generations. The company aims to create products that are safe for both people and the planet, promoting a healthier lifestyle and reducing environmental harm.