"Eat That Frog!" is a time management and productivity book by Brian Tracy. The title refers to the idea of tackling your most challenging tasks first, which can lead to increased efficiency and reduced procrastination. The metaphor suggests that if you start your day by completing the hardest task, everything else will seem easier in comparison. The book outlines 21 practical techniques for prioritizing tasks and managing time effectively. It emphasizes the importance of setting clear goals and breaking tasks into smaller, manageable steps. By focusing on high-priority activities, readers can achieve greater success and satisfaction in both their personal and professional lives.