An EMV chip card is a type of payment card that contains a small embedded microchip. This chip enhances security by generating a unique transaction code for each purchase, making it difficult for fraudsters to replicate. EMV stands for Europay, MasterCard, and Visa, the organizations that developed this standard to improve card security. When you use an EMV chip card, you insert it into a card reader instead of swiping it. This process is known as "chip and PIN" or "chip and signature," depending on the verification method used. EMV technology is widely adopted around the world, helping to reduce card-present fraud.