An e-commerce strategy is a plan that businesses use to sell products or services online. It involves understanding the target audience, choosing the right platforms, and creating a user-friendly website. Key components include digital marketing, inventory management, and customer service to enhance the shopping experience. To succeed, companies must analyze market trends and competitors. They often utilize tools like SEO (Search Engine Optimization) and social media marketing to attract customers. A well-defined e-commerce strategy helps businesses increase sales, build brand loyalty, and adapt to changing consumer behaviors in the digital marketplace.