Distribution types refer to the various ways in which products or services reach consumers. The main types include direct distribution, where manufacturers sell directly to customers, and indirect distribution, which involves intermediaries like wholesalers and retailers. Each type has its advantages, such as cost efficiency or broader market reach. Another important aspect of distribution types is the distinction between intensive, selective, and exclusive distribution. Intensive distribution aims to place products in as many outlets as possible, while selective distribution limits the number of retailers to maintain brand image. Exclusive distribution grants rights to a single retailer in a specific area, enhancing product prestige.