Distribution techniques refer to the various methods used to deliver products or services to consumers. These techniques can include direct sales, where businesses sell directly to customers, or indirect sales, which involve intermediaries like wholesalers and retailers. The choice of technique often depends on the target market and the nature of the product. Another common distribution technique is online distribution, which utilizes e-commerce platforms to reach a broader audience. This method allows businesses to sell their products through websites or apps, making it convenient for consumers. Effective distribution techniques are crucial for maximizing sales and ensuring customer satisfaction.