Disruptive actions refer to behaviors or events that significantly alter the normal functioning of a system, organization, or market. These actions can stem from various sources, including technological innovations, changes in consumer preferences, or unexpected events. They often challenge established norms and can lead to the emergence of new practices or products. In business, disruptive actions can create opportunities for new companies to enter the market, often at the expense of established players. For example, the rise of streaming services disrupted traditional cable television by offering on-demand content, changing how audiences consume media and forcing traditional providers to adapt.