A Discount Event is a promotional period during which retailers offer reduced prices on various products or services. These events can occur during specific holidays, seasonal changes, or special occasions, attracting customers looking for savings. Common examples include Black Friday, Cyber Monday, and end-of-season sales. During a discount event, shoppers can find significant markdowns on items ranging from clothing to electronics. Retailers often advertise these events through various channels, including social media, email newsletters, and in-store signage, to maximize customer engagement and boost sales.