Digital personalities refer to virtual representations of individuals or characters that exist online. These can include avatars, social media profiles, and even AI-driven chatbots. They often reflect the traits, interests, and behaviors of real people or are designed to engage users in specific ways. With the rise of technology, digital personalities have become increasingly popular in various fields, including marketing, entertainment, and customer service. For example, brands may create digital personalities to interact with customers on platforms like Instagram or Twitter, while virtual influencers can promote products without being real people.