Virtual influencers are computer-generated characters designed to engage with audiences on social media platforms. They often have unique personalities, styles, and backstories, making them relatable to followers. Brands collaborate with these digital personas to promote products and services, leveraging their popularity to reach target markets. Unlike traditional influencers, virtual influencers do not exist in the physical world. They are created using advanced 3D modeling and animation techniques, allowing for precise control over their appearance and behavior. This innovation has led to a new form of marketing, where companies can craft narratives and campaigns around these digital figures.