Virtual influencers are computer-generated characters designed to engage with audiences on social media platforms. They often have unique personalities, styles, and backstories, making them relatable to followers. Brands collaborate with these digital personas to promote products and services, leveraging their ability to reach large online communities. Unlike traditional influencers, virtual influencers do not exist in the physical world. They are created using advanced 3D modeling and animation techniques, allowing for precise control over their appearance and behavior. This innovation raises questions about authenticity and the future of influencer marketing in the age of artificial intelligence.