Digital experiences refer to interactions that users have with digital platforms, such as websites, mobile apps, and social media. These experiences can include browsing content, making purchases, or engaging with multimedia. The goal is to create a seamless and enjoyable user journey that meets their needs and preferences. In today's world, digital experiences are shaped by various factors, including user interface design, user experience (UX), and technology advancements. Companies often analyze user behavior to improve these experiences, ensuring that they are intuitive and accessible across different devices, such as smartphones and tablets.