A Digital Experience Platform (DXP) is a software solution that helps businesses create, manage, and optimize customer interactions across various digital channels. It integrates tools for content management, analytics, and customer engagement, allowing organizations to deliver personalized experiences to their users. DXPs are designed to support multiple touchpoints, such as websites, mobile apps, and social media. By utilizing a DXP, companies can streamline their digital marketing efforts and improve customer satisfaction. These platforms often include features like artificial intelligence for data analysis and customer relationship management (CRM) systems to better understand user behavior and preferences.