Digital campaigns are marketing efforts that use online platforms to promote products, services, or ideas. These campaigns can include various strategies such as social media advertising, email marketing, and search engine optimization. The goal is to reach a specific audience and encourage engagement, leading to increased brand awareness and sales. To measure the success of digital campaigns, marketers often analyze metrics like website traffic, click-through rates, and conversion rates. Tools like Google Analytics and social media insights help track performance and adjust strategies accordingly. Overall, digital campaigns are essential for businesses looking to thrive in the online marketplace.