Digital brands are companies that primarily operate online, using digital platforms to reach and engage with their customers. They often leverage social media, websites, and e-commerce to promote their products or services. Examples of digital brands include Amazon, Netflix, and Airbnb, which have built their identities and customer bases through digital channels. These brands typically focus on creating a strong online presence and user experience. They utilize data analytics to understand consumer behavior and preferences, allowing them to tailor their offerings. Digital brands often prioritize innovation and adaptability to stay competitive in the fast-changing digital landscape.