Digital aesthetics refers to the visual and sensory qualities of digital media, encompassing how images, videos, and designs are perceived and experienced online. It involves the use of colors, shapes, and textures that create a specific mood or atmosphere, often influenced by technology and culture. Digital aesthetics can be seen in various forms, including graphic design, web design, and digital art. This concept also explores the relationship between technology and creativity, examining how digital tools shape artistic expression. Artists and designers leverage software and platforms to create unique visual experiences, often blurring the lines between traditional and digital art forms. The rise of social media has further popularized digital aesthetics, making it a significant aspect of contemporary culture.