New Media Art refers to artistic works that utilize digital technology as a fundamental part of their creation or presentation. This genre includes various forms such as video art, digital installations, and interactive pieces, often engaging audiences in new and innovative ways. Artists in this field explore the relationship between art and technology, pushing the boundaries of traditional art forms. The rise of internet art, virtual reality, and augmented reality has expanded the possibilities for artists, allowing them to create immersive experiences that challenge viewers' perceptions. New Media Art often encourages participation and interaction, making the audience an integral part of the artwork itself.