Digital advocacy refers to the use of online platforms and tools to promote a cause or influence public opinion. This can include social media campaigns, online petitions, and digital storytelling. Advocates leverage technology to reach a wider audience, mobilize supporters, and raise awareness about important issues.
Through digital advocacy, organizations and individuals can engage with their communities in real-time, share information quickly, and encourage action. By utilizing hashtags, videos, and interactive content, they can create compelling narratives that resonate with people. This approach has become increasingly important in the age of the internet, where information spreads rapidly and can lead to significant social change.