"Die Neue Typographie" is a design movement that emerged in the 1920s, primarily in Germany. It emphasized a functional and modern approach to typography, advocating for the use of sans-serif fonts and a grid-based layout. This movement aimed to create clear, legible designs that reflected the industrial age and the needs of modern communication. The movement was significantly influenced by László Moholy-Nagy and Jan Tschichold, who promoted the idea that typography should serve the content rather than be decorative. "Die Neue Typographie" sought to break away from traditional styles, encouraging designers to embrace simplicity and clarity in their work.