Descriptive Analytics
Descriptive Analytics is a branch of data analysis that focuses on summarizing historical data to understand what has happened in the past. It uses various techniques, such as statistical analysis and data visualization, to present data in a clear and meaningful way. This helps organizations identify trends, patterns, and insights from their data.
By employing data dashboards, reports, and charts, descriptive analytics provides a comprehensive overview of performance metrics and key indicators. This foundational analysis is essential for businesses to make informed decisions and strategize for the future based on past performance.