"Democracy Matters" emphasizes the importance of democratic systems in ensuring that citizens have a voice in governance. It highlights how democratic principles, such as free elections, freedom of speech, and equal representation, empower individuals to participate in decision-making processes that affect their lives. The initiative also focuses on the need for civic engagement and education to strengthen democracy. By encouraging people to understand their rights and responsibilities, "Democracy Matters" aims to foster a more informed and active citizenry, which is essential for the health and sustainability of democratic institutions.