Demand Management is the process of forecasting, planning, and controlling customer demand for products and services. It aims to align supply with customer needs, ensuring that businesses can meet demand without overproducing or understocking. This involves analyzing market trends, customer behavior, and sales data to make informed decisions. Effective demand management helps organizations optimize their resources, reduce costs, and improve customer satisfaction. By using tools like inventory management systems and sales forecasting techniques, companies can better anticipate demand fluctuations and respond accordingly. This strategic approach ultimately leads to more efficient operations and enhanced profitability.