Defensive strategies are techniques used by individuals or organizations to protect themselves from potential threats or challenges. These strategies can include measures like risk assessment, crisis management, and the establishment of safety protocols. By anticipating possible issues, they aim to minimize damage and ensure stability. In business, defensive strategies often involve maintaining a strong market position through competitive pricing, product differentiation, and customer loyalty programs. Companies may also invest in research and development to innovate and stay ahead of competitors, ensuring they can respond effectively to market changes and consumer demands.