David Meerman Scott is a marketing strategist, author, and speaker known for his expertise in digital marketing and social media. He gained prominence with his book, The New Rules of Marketing and PR, which emphasizes the importance of real-time communication and engaging with audiences online. His work has influenced how businesses approach marketing in the digital age. Scott has also contributed to various publications and speaks at conferences worldwide, sharing insights on topics like content marketing and inbound marketing. He is recognized for helping organizations adapt to the rapidly changing landscape of marketing and for promoting the use of online tools to connect with customers.