Seth Godin is an American author, entrepreneur, and public speaker known for his work in marketing and business. He has written several best-selling books, including Purple Cow, Tribes, and The Dip, which focus on innovative ideas and the importance of standing out in a crowded marketplace. Godin is also the founder of Seth's Blog, where he shares insights on marketing, leadership, and personal development. In addition to his writing, Godin has founded several companies, including Yoyodyne, one of the first online marketing firms. He is a prominent figure in the world of digital marketing and has been influential in shaping modern marketing strategies. His ideas encourage individuals and businesses to embrace creativity and take risks.