Data ethics refers to the principles and guidelines that govern the responsible use of data. It emphasizes the importance of privacy, consent, and transparency when collecting and analyzing information. Organizations must ensure that they handle data in a way that respects individuals' rights and promotes fairness. Additionally, data ethics addresses issues like bias and discrimination in algorithms. As technology advances, it becomes crucial to evaluate how data is used, especially in areas like artificial intelligence and machine learning. By adhering to ethical standards, companies can build trust and protect the interests of individuals and society as a whole.