Customizations, or personalization, refer to the process of tailoring products or services to meet individual preferences and needs. This can include adjusting settings, features, or content based on user behavior, demographics, or specific requests. For example, many websites use algorithms to recommend products based on a user's previous purchases or browsing history. In the digital world, personalization enhances user experience by making interactions more relevant and engaging. Social media platforms like Facebook and Instagram utilize personalization to show users content that aligns with their interests, while streaming services like Netflix suggest movies and shows based on viewing habits.