Customer-Centric Selling is a sales approach that prioritizes the needs and preferences of the customer. Instead of focusing solely on the product or service being sold, this method emphasizes understanding the customer's challenges and goals. Sales professionals engage in active listening and ask questions to tailor their solutions, ensuring that the customer feels valued and understood. This strategy fosters long-term relationships and trust between the seller and the buyer. By aligning the sales process with the customer's journey, Customer-Centric Selling not only enhances customer satisfaction but also increases the likelihood of repeat business and referrals.