Consultative Selling is a sales approach focused on understanding the customer's needs and providing tailored solutions. Instead of pushing a product, the salesperson acts as a consultant, asking questions to uncover the client's challenges and goals. This method fosters a collaborative relationship, allowing the salesperson to offer relevant advice and options. In Consultative Selling, the emphasis is on building trust and rapport with the customer. By actively listening and engaging in meaningful conversations, the salesperson can identify opportunities for value creation. This approach not only enhances customer satisfaction but also leads to long-term relationships and repeat business.