A Customer Persona is a detailed representation of a business's ideal customer. It is created using data and insights about existing customers, including demographics, behaviors, preferences, and motivations. By understanding these characteristics, businesses can tailor their marketing strategies and product offerings to better meet the needs of their target audience. Creating a customer persona involves gathering information through surveys, interviews, and market research. This persona often includes aspects like age, gender, income level, and interests. By focusing on a specific customer segment, companies can enhance customer engagement and improve overall satisfaction, leading to increased loyalty and sales.