A Buyer Persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It includes demographic information, behaviors, motivations, and goals, helping businesses understand who their target audience is. By creating detailed profiles, companies can tailor their marketing strategies to meet the specific needs and preferences of their customers. Developing a Buyer Persona involves gathering insights through surveys, interviews, and analytics. This process helps identify key characteristics, such as age, gender, and interests, which can inform product development and marketing campaigns. Ultimately, a well-defined Buyer Persona enhances customer engagement and drives sales for businesses.