Customer Management refers to the strategies and practices that businesses use to interact with their customers. It involves understanding customer needs, preferences, and behaviors to enhance their experience. This can include managing customer relationships, tracking interactions, and providing support to ensure satisfaction and loyalty. Effective Customer Management often utilizes technology, such as Customer Relationship Management (CRM) systems, to organize and analyze customer data. By leveraging this information, companies can tailor their marketing efforts, improve service delivery, and ultimately drive sales growth. The goal is to build long-lasting relationships that benefit both the customer and the business.