Customer information refers to the data collected about individuals or organizations that purchase goods or services. This information can include names, contact details, purchase history, preferences, and feedback. Businesses use this data to understand their customers better and improve their products or services. Effective management of customer information is crucial for enhancing customer experience and building loyalty. Companies often use customer relationship management (CRM) systems to organize and analyze this data. By doing so, they can tailor marketing efforts and provide personalized service, ultimately leading to increased satisfaction and retention.