Customer flow refers to the movement of customers through a business or service environment. It involves how customers enter, navigate, and exit a space, impacting their overall experience. Understanding customer flow helps businesses optimize layout and service processes to enhance satisfaction and efficiency. Effective customer flow can lead to increased sales and improved customer retention. By analyzing patterns in customer behavior, businesses can identify bottlenecks and streamline operations. This can involve adjusting staffing levels, rearranging product displays, or implementing technology to facilitate smoother transactions, ultimately benefiting both the business and its customers.