Customer complaints are expressions of dissatisfaction from consumers regarding a product or service. These complaints can arise from various issues, such as poor quality, unmet expectations, or inadequate customer service. Addressing these complaints is essential for businesses to improve their offerings and maintain customer loyalty. Effective handling of customer complaints often involves listening to the customer's concerns, providing solutions, and ensuring follow-up. Companies may use tools like customer feedback surveys or complaint management systems to track and resolve issues. By addressing complaints promptly, businesses can enhance their reputation and foster positive relationships with their customers.