Customer Analytics refers to the process of collecting and analyzing data about customers to understand their behaviors, preferences, and needs. This information helps businesses make informed decisions about marketing strategies, product development, and customer service improvements. By examining patterns in customer interactions, companies can tailor their offerings to better meet customer expectations. The data used in Customer Analytics can come from various sources, including purchase history, website interactions, and customer feedback. By leveraging this data, businesses can identify trends, segment their customer base, and enhance overall customer satisfaction, ultimately driving growth and profitability.