Custom wrapping refers to the process of creating personalized packaging for gifts or products. This can include unique designs, colors, and materials that reflect the recipient's preferences or the occasion. Custom wrapping enhances the presentation of a gift, making it more special and memorable. Many businesses also use custom wrapping to promote their brand. By incorporating logos, brand colors, and specific themes, companies can create a cohesive look that reinforces their identity. This approach not only adds aesthetic value but also helps in marketing and creating a lasting impression on customers.