Custom packaging refers to the design and production of packaging materials tailored to meet specific needs of a product or brand. This can include unique shapes, sizes, colors, and materials that enhance the product's appeal and protect it during shipping and handling. Custom packaging is often used by businesses to create a memorable unboxing experience for customers. Many companies utilize custom packaging to differentiate themselves in a competitive market. By incorporating branding elements such as logos and graphics, businesses can reinforce their identity and attract more customers. Additionally, custom packaging can improve sustainability by using eco-friendly materials, aligning with consumer preferences for environmentally responsible products.