CrossFit, Inc.
CrossFit, Inc. is a fitness company founded in 2000 by Greg Glassman. It is known for its high-intensity workout programs that combine elements of weightlifting, aerobic exercise, and gymnastics. CrossFit promotes a community-oriented approach to fitness, encouraging participants to work together in group classes.
The company operates a global network of affiliated gyms, known as CrossFit affiliates, where certified trainers lead workouts. CrossFit also hosts competitive events, including the annual CrossFit Games, which showcase the fittest athletes from around the world. The brand emphasizes functional fitness and scalable workouts for all fitness levels.