Multimedia refers to the integration of different forms of content, such as text, images, audio, and video, to create a more engaging and interactive experience. It is commonly used in various fields, including education, entertainment, and advertising, to enhance communication and convey information effectively. In a multimedia presentation, for example, a speaker might use PowerPoint slides that combine graphics, sound clips, and video clips to illustrate their points. This combination helps to capture the audience's attention and can improve understanding and retention of the material being presented.