Crazy Egg is a web analytics tool designed to help website owners understand how visitors interact with their sites. It provides visual reports, such as heatmaps, which show where users click, scroll, and spend the most time. This information helps businesses identify areas for improvement and optimize their website layout for better user experience. In addition to heatmaps, Crazy Egg offers features like A/B testing and user session recordings. These tools allow users to experiment with different designs and content to see what works best. By analyzing this data, website owners can make informed decisions to enhance engagement and increase conversions.