Convenience Products
Convenience products are items that consumers purchase frequently and with minimal effort. These products are typically low-cost and readily available in various retail locations, such as grocery stores and convenience stores. Examples include everyday items like toothpaste, snacks, and detergent.
These products are designed for quick and easy access, making them ideal for busy lifestyles. Consumers often choose convenience products for their time-saving benefits, as they require little thought or planning before purchase. This category of products plays a significant role in everyday shopping habits and consumer behavior.